Dear Anne,
Following our coffee meeting regarding to establishing a online retail shop, here is a brief outline you should approach.
First of all, regarding the domain name; I should say obviously an easy-to-remember domain name will help a lot since people can remember it easier. It will facilitate advertising however what distinguishes you in the dynamic world of the Internet where other shops are just a click away are good price, quality of service, short response time and website's usability and ease of use.
Since you are just stating the business - which is very small in size - it's not smart idea to have dedicated IT staff to develop an eCommerce system and maintain it. While developing systems internally have some advantages like meeting specific needs and high customisation, it is so expensive and takes lots of time which is not advisable for a small retail shop at this size.
At this stage, you as a retail shop have very generic needs which can be met by available eCommerce software packages, not to mention that these software packages can be customised to some degree based on the nature of the business you're doing (haircare industry in this case) to meet some of your specific needs and has templates and pre-designed features that can be added as you need them.
Considering your current circumstances - a new small business without any IT staff and with limited budget - the main advantage of this approach for you is its short implementation time, and having experts implementing the system, lower development cost and having maintenance available staff available to you.
Kind regards,
Siavash
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